![]() This Book is a compilation of great thoughts from those who have had the courage to start and run their own business and design their destiny. This book provides a thoughtful, practical guide to the process of successfully launching and growing an entrepreneurial venture. ![]() The purpose of this book is to introduce you, our readers and students of entrepreneurship, to the entrepreneurial process and to explain to you, as effectively as possible, exactly what you can do to have everything in your life that you can possibly imagine. ![]() I have tried to avoid excessive use of jargon by explaining topics in simple, understandable language. The writing style is personal and conversational. This book can help you run your best race. You must continually strive to satisfy the changing wants and needs of your customers. Running a business is like being in a race with no finish line. At no other time has it been so important for businesses to hold a competitive advantage. Running a business is difficult in today’s rapidly evolving environment. The theme of this book revolves around creating and maintaining a sustainable competitive advantage in a Small business. Are you thinking about starting your own business some day? My goal as a motivator (and the purpose of this text) is to help students fulfil their dreams of becoming entrepreneurs and achieving the independence that comes with business success. ![]() The idea of entrepreneurship as the ‘identification, evaluation and exploitation of an opportunity’, itself suggests a focus on the early stages of setting up a new enterprise. Entrepreneurship is closely associated with new venture creation.
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